*Click to enlarge images, majority of photos are not my own.

Tuesday, March 11, 2008

News: Paulo Melim Andersson leaves Chloe


Melim Andersson has been creative director of the French fashion house Chloe since fall 2006 after leaving Italian label Marni. Andersson has shown three collections for Chloe each exemplifying an edgier, abstract quirkiness to a line which has long been associated with romantic, girly Parisian notions. Andersson latest fall 2008 collection fulfilled elements of Chloe's charm like tea dresses and ruffled edges, however, the collection was met with mixed reviews.

Paula Melim Andersson is an example of a designer with a tremendous amount of talent, however, not the right fit for Chloe despite a 9% increase in Chloe sales during his 2006-2007 year.

Hannah MacGibbon who worked under Phoebe Philo for 5 years prior to Andersson has been neamed the new creative director.

Alas, Chloe is back in a woman's hands.

1 comment:

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